And It Would Always
Be The Same

Publication, Photography Series
I think a lot about how people spend their time. The lives of retired people particularly fascinate me. I photographed this series in Ontario, Canada between January and March 2020. I explored the way photography as a tool can showcase the value of everyday life. Carefully using the female gaze, I captured my grandparents in their daily lives. The COVID-19 lockdown began immediately after the series concluded, making the photographs additionally sentimental. I spent days with my grandparents before everything shut down, photographing them as they lived.

The book acts as a window into the lives of my grandparents. I aimed to create a simple and authentic experience for the reader. The design of the book is carefully considered to match the tone of the photography series. The lives beings shown in the images are quiet, humble and honest, but the photographs are full of details. The book is large so the images could be printed at a big enough size to be fully appreciated. It features a story by famed Canadian author Alice Munro. I set the story in the typeface Malabar to reflect the sincere tone Munro writes with. The paper colour and stock change throughout the publication, to signal new sections and for high quality photo reproduction. The book exists in an edition of one. I designed, printed and bound the book by hand.

This project was a finalist in the
RDG 2020 Student Awards Program
Roles—Art Direction, Photography, Design
Tools—InDesig, Photoshop, Lightroom

Typeface—Malabar
The photography project culminated in a book, with a story by Canadian writer Alice Munro. I carefully selected the story to compliment the photo series and add to the story being told within the photographs. The type treatment was deliberately considered to match the tone of the writing. Different paper stocks and colours were used to communicate an overall experience when engaging with the book. It was important that all the elements of the book work together to deliver a honest, thought-provoking experience.
View the gallery here

In Conversation with Violet96

Publication
Questioning the gaze through which we view the world is an important part of redefining the system which has created harmful stereotypes. Media such as film, photography and advertising have conditioned us to view women as objects to be desired by men. I was curious to understand if the way women are represented in the media affects their experiences in the real world. In order to address the actualization of the male gaze on the female body, I interviewed and photographed a woman who used Seeking.com–a sugar daddy/sugar baby dating site–to pay for her education.

The book asks the viewer to have empathy for an otherwise taboo topic. I aimed to create a simple and intimate experience for the reader. The story is set in three typefaces: ITC Tiffany, Circular and Georgia, which were carefully considered to match the tone of the interview. The paper colour and stock change throughout the publication, to signal new sections and for high quality photo reproduction. The book exists in an edition of one. I designed, printed and bound the book by hand.


Roles—Research, Design, Writing
Tools—Indesign, Photoshop
Typefaces—ITC Tiffany, Circular, Georgia

Story Telling

The sensitivity of the subject matter required my being very gentle with the subject’s willingness to share her story with me. To avoid inflicting my own biases onto her story (as best I could), I conducted multiple rounds of interviews to properly understand her experiences. I printed her words exactly as she said them in order to allow her to tell her own story. The interview was the central element of the book, so I took great care in using typography to elevate the message. Large type and highlighted quotes invite viewers to read her story and understand her experiences.

Box of 6ix Social Presence

Social Media Content Creation
Box of 6ix is a subscription box service based in Toronto. It started in July 2020 as a response to the COVID-19 pandemic. By featuring products from exclusively small businesses, Box of 6ix offers an additional way for the local economy to thrive.

Starting in February 2021, my role has been to refresh the social media direction to better match the Box of 6ix brand. The biggest challenge was to find a way to promote products from various brands, while ensuring the Box of 6ix brand voice was prominent. 
Roles—Art Director, Graphic Designer, Photographer
Tools—Figma, Photoshop
Founder—Kat
Copy Writer—Andrea
Art Direction & Graphic Design
The Box of 6ix brand is honest, cheerful and relatable. Small businesses need a platform for their voices to be heard and Box of 6ix allows for multiple stories to be shared. The lifestyle photography promotes featured products in a genuine way while graphic posts present the Box of 6ix brand voice.

Every month, different Toronto-based artists are featured on their social media. They also highlight the people behind the brands they partner with in a series called, “Meet the Owner”. The Box of 6ix brand voice shines in these posts. The bold colours and friendly typeface connect viewers with the loveable brand.

Product Photography
My role as photographer and art director is to produce all of the product photography for Box of 6ix. These images promote the items featured in their monthly boxes. The tone of the images are bright, warm and neutral. Box of 6ix is all about authenticity, so the images are staged in a lifestyle approach. To create cohesion amongst many different brands, the lighting and backdrop are kept consistent and minimal props are added for context. This allows for the products being showcased to really stand out as the focus of the images.

iN2020 Festival Artbook 

Publication
imagineNATIVE Film + Media Arts Festival is an annual festival that highlights the work of Indigenous creators from around the world. Typically, the festival takes place during October in Toronto, Canada. Due to the COVID-19 pandemic, the 2020 edition was held online. To commemorate the work shown, imagineNATIVE released a special edition publication. Working with the agency Beehive Design, I designed the imagineNATIVE Online Film Festival publication.

The theme of the 2020 imagineNATIVE Film Festival was inspired by Giveaway ceremonies. The cover was commissioned by the client and was settled on before the book was designed. It was a welcomed challenge to make the cover relate to the inside material. To merge the cover with the interior, I created a quilt pattern using shapes from the cover art. The pattern is subtly layered on the background of each page. The content of each page–the artist's work–acts as gift offerings common in Native Giveaway ceremonies. It was particularly important that Beehive Design and I worked closely with the team at imagineNATIVE to ensure all themes were being represented justly.

I aimed to create an organized experience for the reader that honoured the work of each creator. It was very important to imagineNATIVE that the book was designed to comply with Accessibility Guidelines. I worked closely with Beehive Design and imagineNATIVE to ensure the book was accessible to all readers.
Purchase the book here
Client—imagineNATIVE Film+Media Festival
Agency—Beehive Design
Role—Graphic Designer
Typefaces—Montserrat, Merriweather
Cover Art—James Monkman
Tools—InDesign

Selected Logomarks

Brand Identity
A logo is the foundation of a brand. It is from that point that a person or a company can build a relationship with their audience. A strong logo is memorable, and sets a business a part from its competition.

These are a selection of logos I have developed for various clients.
CANOE LAKE WOODWORKING

Canoe Lake Woodworking

Company Identity
Canoe Lake Woodworking is a boutique woodworking agency specializing in custom designs. Founded by Amanda Thompson and Matt Roy, the partnership changed their name from Roy Thompson Custom Designs to Canoe Lake Woodworking. With the change of name, Thompson and Roy wanted to refresh the company's brand. Canoe Lake Woodworking is professional, authentic, and inventive.

Canoe Lake is located in Algonquin Provincial Park. Canadian painter Tom Thomson died on the lake in 1917. He famously painted Jack Pine trees which are iconic to the area. A Jack Pine is incorporated in the logo as a nod to the distinctive landscape.

Agency—Freelance
Client—Canoe Lake Woodworking
Role—Graphic Designer
Tools—Illustrator, Photoshop
Typeface—Carter Sans

FOOD NOT BOUGHT

Food Not Bought

Not-For-Profit Company
Food Not Bought is a food drive program that aims to limit food waste, increase food bank supply, and alleviate food insecurity within local communities. Founded by Julia Pillitteri and Llewellyn Boggs in 2020, they believe that when people come together to help one another the world becomes a better place.

As a registered non-profit, Food Not Bought doesn't take itself too seriously. It was important that the brand be friendly, approachable and playful. Vibrant colours and rounded type grasp viewers interest and assist in increasing community engagement.

Agency—Freelance
Client—Food Not Bought
Role—Graphic Designer
Tools—Illustrator, Photoshop
Typeface—ITC Souvenir

JAMES BRAINARD

James Brainard

Personal Identity
James Brainard is a personal marketing coach for top corporate executives. His own brand is professional, sophisticated and trustworthy.

Agency—Monnet Design
Client—James Brainard
Role—Graphic Designer
Tools—Illustrator
Typeface—Ariata