And It Would Always
Be The Same

Publication, Photography Series
I think a lot about how people spend their time. The lives of retired people particularly fascinate me. I photographed this series in Ontario, Canada between January and March 2020. I explored the way photography as a tool can showcase the value of everyday life. Carefully using the female gaze, I captured my grandparents in their daily lives. The COVID-19 lockdown began immediately after the series concluded, making the photographs additionally sentimental. I spent days with my my grandparents before everything shut down, photographing them as they lived.

The book acts as a window into the lives of my grandparents. I aimed to create a simple and authentic experience for the reader. The design of the book is carefully considered to match the tone of the photography series. The lives beings shown in the images are quiet, humble and honest, but the photographs are full of details. The book is large so the images could be printed at a big enough size to be full appreciated. It features a story by famed Canadian author Alice Munro. I set the story in the typeface Malabar to reflect the sincere tone Munro writes with. The paper colour and stock change throughout the publication, to signal new sections and for high quality photo reproduction. The book exists in an edition of one. I designed, printed and bound the book by hand.

This project was a finalist in the
RDG 2020 Student Awards Program
Roles—Art Direction, Photography, Design
Tools—InDesig, Photoshop, Lightroom

Typeface—Malabar
The photography project culminated in a book, with a story by Canadian writer Alice Munro. I carefully selected the story to compliment the photo series and add to the story being told within the photographs. The type treatment was deliberately considered to match the tone of the writing. Different paper stocks and colours were used to communicate an overall experience when engaging with the book. It was important that all the elements of the book work together to deliver a honest, thought-provoking experience.
View the gallery here

In Conversation with Violet96

Publication
Power imbalances exist between men and women. I interpret that part of the problem stems from the way we have been conditioned to view women through media such as film, photography and advertising. Questioning our gaze is an important part of redefining the system which created harmful stereotypes.

In order to address the actualization of the male gaze on the female body, I interviewed and photographed a woman who used Seeking.com, a sugar daddy/sugar baby dating site, to make money to afford her education.


Roles—Research, Design, Writing
Tools—Indesign, Photoshop
Typefaces—ITC Tiffany, Circular, Georgia
Story Telling

The sensitivity of the matter required my being very gentle with the subjects willingness to share her story with me. To avoid inflicting my own biases onto her story (as best I could), I conducted multiple rounds of interviews to properly understand her experiences. I printed her words exactly as she said them in order to allow her to tell her story. 

The interview was the central element of the book, so I took great care in using typography to elevate the message. Large type and highlighted quotes invite viewers to really read the story and understand it.

Conclusion
With this project, I noticed an imbalance in society, and tried to point it out. Design can question the nature of things, and challenge things to be different. Design also has the incredible ability to potentially change the status quo by designing things differently; disrupting the way things are.


The Feeling Gazette

Publication
The Feeling Gazette is an artbook aimed at reclaiming the body. It features three aspiring artists, Nicole Samulnik, Dorna Oladi and Samantha Hansel, whose work centres around bringing nudity back into the art sphere. Using the female gaze, they use the frame to share and evolve a sense of being in feeling, rather than looking at their subjects. It prioritizes emotions and the body over actions.

To generate the content I curated the images, participated in creating photography, and conducted interviews of the artists. I also designed the spreads, covers and printed and bound the book by hand.
Roles—Art Direction, Deesign, Photography
Tools—InDesig, Photoshop, Lightroom

Photography—Nicole Samulnik, Dorna Oladi, Samantha Hansel
Typefaces—Apoc(alypse), Helvetica




Box of 6ix Social Presence

Social Media Content Creation
Box of 6ix is a subscription box service based in Toronto. It started in July 2020 as a response to the COVID-19 pandemic. By featuring products from exclusively small businesses, Box of 6ix offers an additional way for the local economy to thrive.

Starting in February 2021, my role has been to refresh the social media direction to better match the Box of 6ix brand. The biggest challenge was to find a way to promote products from various brands, while ensuring the Box of 6ix brand voice was prominent. 
Roles—Art Director, Graphic Designer, Photographer
Tools—Figma, Photoshop
Founder—Kat
Copy Writer—Andrea
Art Direction & Graphic Design
The Box of 6ix brand is honest, cheerful and relatable. Small businesses need a platform for their voices to be heard and Box of 6ix allows for multiple stories to be shared. The lifestyle photography promotes featured products in a genuine way while graphic posts present the Box of 6ix brand voice.

Every month, different Toronto-based artists are featured on their social media. They also highlight the people behind the brands they partner with in a series called, “Meet the Owner”. The Box of 6ix brand voice shines in these posts. The bold colours and friendly typeface connect viewers with the loveable brand.

Product Photography
My role as photographer and art director is to produce all of the product photography for Box of 6ix. These images promote the items featured in their monthly boxes. The tone of the images are bright, warm and neutral. Box of 6ix is all about authenticity, so the images are staged in a lifestyle approach. To create cohesion amongst many different brands, the lighting and backdrop are kept consistent and minimal props are added for context. This allows for the products being showcased to really stand out as the focus of the images.

Selected Logomarks

Brand Identity
A logo is the foundation of a brand. It is from that point that a person or a company can build a relationship with their audience. A strong logo is memorable, and sets a business a part from its competition.

These are a selection of logos I have developed for various clients.
CANOE LAKE WOODWORKING

Canoe Lake Woodworking

Company Identity
Canoe Lake Woodworking is a boutique woodworking agency specializing in custom designs. Founded by Amanda Thompson and Matt Roy, the partnership changed their name from Roy Thompson Custom Designs to Canoe Lake Woodworking. With the change of name, Thompson and Roy wanted to refresh the company's brand. Canoe Lake Woodworking is professional, authentic, and inventive.

Canoe Lake is located in Algonquin Provincial Park. Canadian painter Tom Thomson died on the lake in 1917. He famously painted Jack Pine trees which are iconic to the area. A Jack Pine is incorporated in the logo as a nod to the distinctive landscape.

Agency—Freelance
Client—Canoe Lake Woodworking
Role—Graphic Designer
Tools—Illustrator, Photoshop
Typeface—Carter Sans

FOOD NOT BOUGHT

Food Not Bought

Not-For-Profit Company
Food Not Bought is a food drive program that aims to limit food waste, increase food bank supply, and alleviate food insecurity within local communities. Founded by Julia Pillitteri and Llewellyn Boggs in 2020, they believe that when people come together to help one another the world becomes a better place.

As a registered non-profit, Food Not Bought doesn't take itself too seriously. It was important that the brand be friendly, approachable and playful. Vibrant colours and rounded type grasp viewers interest and assist in increasing community engagement.

Agency—Freelance
Client—Food Not Bought
Role—Graphic Designer
Tools—Illustrator, Photoshop
Typeface—ITC Souvenir

JAMES BRAINARD

James Brainard

Personal Identity
James Brainard is a personal marketing coach for top corporate executives. His own brand is professional, sophisticated and trustworthy.

Agency—Monnet Design
Client—James Brainard
Role—Graphic Designer
Tools—Illustrator
Typeface—Ariata